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| what can i say?..i am tots jumping on this trend bus! |
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| though i had a lot of problems with cupcakes..(the zero commitment treat) that was so huge for so long..(shove over you dopey cupcake you..make way for LE macaron..we're takin' over) |
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| i am waay into the trendy macaroon. |
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| so chicly color-centric |
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| soo photogenically ready for it's close-up! |
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| aand i have been to the one and only Laduree in paris to taste the original.. |
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| so there! |
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| it is certainly a time suck, but wandering around the internet can be wonderful..and occcasionally one will unearth gold! i did recently when i discovered the LA based photographer adrienne gunde. her still life of our little man ray teardrop vase with the chinese lanterns is craazy pretty. and it made me want more adrienne.. |
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| so off to her blog i went, and there i discovered amongst her many wedding pix..these images from her world travels. i love this pair from the Louvre because it captures how i felt earlier this summer when i was in the room with the Mona Lisa..check out Mona's paparazzi!! they cannot get enough of her STARPOWER! |
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| looking at adrienne's photos i realized that though all of us now have an imagemaker (camera) of some kind..we are NOT all photographers! |
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| i mean..i went to paris too.. |
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| ..and i went to laduree.. |
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| so why aren't my images of macarons as lovely? |
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| bingo |
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| my mom told me that when she lived in paris in the 60's near the madelaine, she would stroll over to Laduree nearby, and nab a chocolate macaroon! ( like going to the local starbucks..not!) |
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| so while i was in paris, i made the required pilgrimage over to her old stomping grounds to have one said choco-mac of my very own..and check out the original Laduree. |
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| i was instantly struck by several things all at once. first ..the BRANDING of things! anything that is good these days it seems is massively and cleverly branded to maximize profits..or something like that...there can't be just one amazing original on a special spot in paris..there has to be a gazillion of them (on madison ave..in airports!)so that every one can share in the delight of the PRODUCT. |
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| BUT! as a product designer myself i get it. Laduree rocks as a brand. i appreciate the genius of it as a business..but as a romantic i sort of bemoan the loss of the specialness of one off shops. |
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| trust me..if i was looking for something fabulous to brand..this baby might be the ticket..i mean look at how gorgeous..the colors the packaging the font! fab-rageous! |
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| and oh miracle! they even taste good. |
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| hey.. since when did macaroons supplant the cupcake? just sayin' |
